Gregg Holzrichter, VMWare and Steve Gershik, Eloqua
Welcome to Episode Twenty-Two of The B2B Marketing Podcast, brought to you by Voices in Business. This episode is sponsored by Eloqua, industry leader in demand generation applications.
In today’s show, Vicki Zesses of Voices in Business and and Steve Gershik of Eloqua interview Gregg Holzrichter, Senior Director of Global Demand Generation for VMWare. Gregg is responsible for global campaigns, marketing operations and programs, and field marketing for the Americas.
Steve and Vicki speak with Gregg about a number issues including marketing automation, investing in marketing demand infrastructure to get ahead of the competitive power curve, segmentation and lifecycle marketing.
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