Welcome to Episode Twenty of The B2B Marketing Podcast, brought to you by Voices in Business.

In today’s show, Greg Grimer speaks with Mike MacDonald, Corporate Senior Vice President and President of Marketing Operations for Xerox Corporation. Mike is responsible for corporate marketing, the xerox.com website, advertising, brand, public relations, corporate communications and support staff functions.

Greg talks to Mike about a range of issues including Second Life, blogging, some of Xerox’s innovations in customer interaction, protection of brand, the interface between the Marketing and the Sales functions and the future of paper and print in an increasingly electronic world.

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 B2B Marketing 020 - Mike MacDonald, Xerox [34:50m]: Play Now | Play in Popup | Download