Welcome to Episode Twenty-Three of The B2B Marketing Podcast, brought to you by Voices in Business.

In today’s show, Greg Grimer talks to Ivo Totev, Chief Marketing Officer of Software AG, who recently acquired WebMethods thus creating a Service Oriented Architecture (SOA) powerhouse with a strong technology base and a global presence. Greg talks to Ivo about the firm’s considered approach to blogging, their new multi-cultural team and the success they are enjoying with thier own events such as Integration World.

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 B2B Marketing 023 - Ivo Totev, Software AG [31:34m]: Play Now | Play in Popup | Download