“People are the cornerstone of every great business”. And when we can hear their voices and connect directly with the humans behind the brands, then we can better understand their passions, their mission and their values.

Voices in Business is a digital media company, specialising in business podcasting. We invite leading experts to be interviewed about the challenges and opportunities their industry sectors face. Our aim is to produce high-quality conversational media that benefits both thought-leading contributors and the listening audience. By increasing communication and clarifying the issues, we hope to encourage innovation and best-practice within each business sector.

Unlike traditional media companies, whose content is often dumbed-down in order to appeal to the widest possible audience, Voices in Business narrowcasts interviews to a tightly defined group of listeners who already know and understand their business niche and therefore only benefit from the unfiltered, timely and collective thoughts of their industry peer group. Our goals are to provide rich, up-to-the-minute thought-leadership, to stimulate communication between peers and to educate those who can contribute to the conversation.

We passionately believe that expert opinion about any business niche, whether provided by suppliers, end-users or advisors, educates and benefits all who operate within that niche.

And as a pioneer in business podcasting, Voices in Business Ltd is ideally placed to help firms develop and utilise podcasting as a powerful marketing and communications channel.

We offer a wide range of services, from the repurposing of existing content (e.g. recording speaking events/conferences and post-producing the content into podcast format) to full end-to-end production of a purpose-built podcast series, featuring in-depth analysis of niche business topics.

We offer experience and expertise in:

• identifying and defining a target audience
• planning and preparation of an audio podcast series
• designing and hosting dedicated podcast websites
• identifying potential guests and securing interviews with them
• preparing suitable questions & topics for discussion
• acting as host/moderator/interviewer
• recording, editing, post-production
• composition of theme music
• writing show notes and transcribing audio to text
• syndication and RSS
• distribution and seeding the “blogosphere”
• search engine optimization
• wikis, social networks and online forums

For more information about how Voices in Business can help your company utilise the power of audio, contact Mike O’Hara on +44 (0)1892 832652, or at mike@voicesinbusiness.com