Welcome to Episode Sixteen of The B2B Marketing Podcast, brought to you by Voices in Business.

This week, Greg Grimer speaks with Paul Dunay, a Director of the Global Field Marketing team for BearingPoint, about using on-line social networks for targeting and marketing intelligence. Paul also offers his thoughts on podcasts, blogs and other Web 2.0 media.

During his career, Paul has worked for and also advised some of the largest business brands (Microsoft, Oracle, SAP, Avaya, IBM, Google and Cisco) and in 2005 was the winner of ITSMA’s Driving New Demand award.  He keeps a well updated blog on integrated marketing and recently conducted an excellent interview with Malcolm Gladwell, author of The Tipping Point. Paul’s blog can be found at www.buzzmarketingfortech.blogspot.com

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 B2B Marketing 016 - Paul Dunay, BearingPoint [36:09m]: Play Now | Play in Popup | Download

Welcome to Episode Fifteen of The B2B Marketing Podcast, brought to you by Voices in Business.

This week, John Burton speaks with Celestine Tan, Senior Corporate Director of Marketing, Asia Pacific, Sun Microsystems.

Celestine has been with Sun for 14 years and her senior role, running a team of around 80 marketing professionals, embraces the whole of the Asia Pacific region and covers marketing, marketing communications, PR and Campaign Management.

Working for a firm that markets through both a direct sales channel and via a wide range of partners and re-sellers, Celestine has some interesting perspectives on providing marketing services and keeping contact with customers both directly and indirectly through intermediaries. Sun are also very strong on innovating solutions to lessen the environmental impact of their products and again Celestine talks thought-provokingly about these strategies and how they are communicated.

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 B2B Marketing 015 - Celestine Tan, Sun Microsystems [34:59m]: Play Now | Play in Popup | Download

Welcome to Episode Fourteen of The B2B Marketing Podcast, brought to you by Voices in Business.

This week Frederic Moraillon, Vice President of Marketing for Asia Pacific and Japan at Business Objects, talks to John Burton, Head of Voices in Business (Asia).

Frederic has a rare combination of experience in B2C as well as B2B marketing and is a prolific writer and publisher on the subject. He is also an active member of the French Chamber of Commerce in Singapore and has lived and worked for more than 10 years in Asia, speaking regularly at conferences in the region.

Frederic discusses how his marketing experience in the hotel sector has helped him to better understand clients in the B2B world, and talks frankly about the need for customer information management as well as the challenges in measuring the effectiveness of marketing spend.

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 B2B Marketing 014 - Frederic Moraillon, Business Objects [36:54m]: Play Now | Play in Popup | Download

Welcome to Episode Thirteen of The B2B Marketing Podcast, brought to you by Voices in Business.

This week, Greg Grimer speaks with John Dragoon, Chief Marketing Officer of Novell.

John discusses some of the innovative ways he has tackled the challenge of communicating with both technology and business oriented customers, by seeking to look at his marketing message from the customers’ viewpoints and by constantly pushing his marketing department to evolve and adapt. He explains how, through proprietary events and supported by imaginative use of collateral such as video, Novell are successfully addressing diverse audiences with their core message.

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 B2B Marketing 013 - John Dragoon, Novell [28:54m]: Play Now | Play in Popup | Download

Welcome to Episode Twelve of The B2B Marketing Podcast, brought to you by Voices in Business.

This week, Vicki Zesses speaks with Peter Alexander, Vice President of Worldwide Commercial Marketing, Cisco Systems, Inc.

Peter discusses how Web 2.0 has enabled a richer interaction with more scale, improved cost and the ability to measure success more effectively. He shares how Cisco are creating a personalized experience for the customer that initiates with marketing and continues through to the sale. He also discusses Cisco’s use of “level of engagement” as a key success metric, foregoing the traditional “click through” measurement.  

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 B2b Marketing 012 - Peter Alexander, Cisco [25:11m]: Play Now | Play in Popup | Download

Welcome to Episode Eleven of The B2B Marketing Podcast, brought to you by Voices in Business.

This week, Vicki Zesses speaks with Dave Couture, Principal, Sales and Marketing Practice, Deloitte Consulting LLP.

Dave discusses using Web 2.0 media to drive bi-directional conversations with customers around specific topics and emerging opportunities, branding content and making the medium the message by providing information of value to the customer, pull versus push selling and the “non-sell sell”.

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 B2B Marketing 011 - Dave Couture, Deloitte [27:26m]: Play Now | Play in Popup | Download

Welcome to Episode Ten of The B2B Marketing Podcast, brought to you by Voices in Business.

This week, Vicki Zesses speaks with Nancy Bhagat, Vice President and Director, Integrated Marketing Group at Intel Corporation.

Nancy discusses innovations in rich online media, creating interactive communications with customers, and Intel’s willingness to take risks and pioneer the newest techniques, as illustrated in their latest venture with Google Advertising for a “virtual marketing storefront”.

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 B2B Marketing 010, Nancy Bhagat, Intel [29:42m]: Play Now | Play in Popup | Download

Welcome to Episode Nine of The B2B Marketing Podcast, brought to you by Voices in Business.

This week, Greg Grimer talks to Eileen Zicchino, Senior Vice President and Chief Marketing Officer at JPMorgan Chase Bank about innovative ways they are meeting and greeting their customers, their very high levels of customer satisfaction, the cross fertilization of skills between different staff in her department and their early adoption and successful leverage of podcasts and webcasts to generate new leads.

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 B2B Marketing 009 - Eileen Zicchino, JP Morgan Chase Bank [32:08m]: Play Now | Play in Popup | Download

Welcome to Episode Eight of The B2B Marketing Podcast, brought to you by Voices in Business.

This week, Vicki Zesses talks to Glenn Fisher, Director of Marketing Programs at Linden Labs, the creators of Second Life, one of the fastest-growing “Virtual Worlds” on the Internet, with over 5.8 million registered users (as of 26th April 2007).

Vicki discusses with Glenn some of the more innovative ways that firms are using Second Life to communicate with their customers and prospects in ways that would be impossible in the real world.

If you haven’t done so already, visit Second Life at www.secondlife.com. More information about Linden Labs can be found at www.lindenlabs.com.

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 B2B Marketing 008 - Glenn Fisher, Linden Labs [31:10m]: Play Now | Play in Popup | Download

Welcome to Episode Seven of The B2B Marketing Podcast, brought to you by Voices in Business.

This week, Vicki Zesses talks to Chris Moloney, CMO of Scottrade, who is widely recognized as a leading expert, author and speaker on customer loyalty. 

Chris discusses the lessons B2B marketers can learn from B2C brands who through exemplary customer service, continously set themselves apart and improve their customer relationships to a level where their customers are delivering a powerful ROI, leading to the ultimate prize of customer-to-customer word of mouth marketing.

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 B2B Marketing 007 - Chris Moloney, Scottrade [25:30m]: Play Now | Play in Popup | Download